Marketing strategy – implementation
Editing – Webdesign
Search engine optimization – Success measurement
Strategy and implementation from a single source
Web design and editing coordinated with each other
Measure and evaluate marketing
Keep up with the times –
or you’ll go with the times.
Is your marketing fit for 2020?
Personalization: Customers want authentic communication
The right content in the right place at the right time – that is still the future of online communication. The more personalized the news, the more successful the message. Mobile optimized for the right device. After all, every second smartphone user and 62 percent of tablet users have already made “mobile” purchases (source: Bitkom).
YouTube as a sales promoter
Recording professional and high-quality videos is no longer an art. And that is changing the Internet and Internet marketing. If you want to be up to date, you have to have your own channel and publish your own content.
79% of consumers prefer a video to a text to inform themselves about a product.
84% were convinced enough to buy a product after watching a video (source)
Security has priority
The protection of internal data is becoming increasingly important. No matter how successful and credible a company is in online marketing, there is no point in hackers picking up sensitive data and losing user confidence in one fell swoop. Security will therefore continue to gain immense importance in the coming years.
Messenger will be the social networks of tomorrow
WhatsApp, Facebook Messenger or Telegram are becoming more and more popular. Users can exchange information quickly, easily and conveniently via these platforms. They will thus replace the classic social networks in direct communication.
Influencers are becoming more and more important
The popularity of influencer marketing remains unbroken. With a Google trend search this can be easily understood.
In order to make the most of influencer marketing, however, marketing experts must pay attention to a number of things when searching for opinion leaders and working with them:
– Measuring the ROI of influencer marketing is critical.
– Video content is more effective than text-based content.
– Comply with legislation: For some months now, there have been significantly more fines imposed for not labeling advertising.
And even if influencer marketing has to be labelled as advertising today, recommendation marketing still has a great influence on buying behaviour. Also important: customer feedback on rating pages!
There were billions of Internet users at the end of 2018 with an annual increase of 7 percent (source: Hootsuite).
In 2018, billions of people worldwide bought goods on the Internet. In Germany the figure was 51 million. More than one in four online shoppers orders via smartphone or tablet. More than 6 million shop mobile at the workplace. One in three online shoppers orders without intending to buy.
What distinguishes us from others?
We’re talking plain. Without agency blala. We explain every technical term and what it stands for. We show what is possible and what is necessary. We want you to understand us and what we do. And at the end recommend us if you are satisfied. Because that is the best confirmation of our work. And, by the way, active recommendation marketing.
We are marketing strategists with more than 27 years of experience in editing, marketing and implementation, in companies and agencies.
Let’s start something new together!
You want to know why your website is not found? Find out how your product can inspire more customers? Discover what opportunities your company has on the market? Or are you simply looking for unique texts and exciting content for your communication? Write to us!